Introduction: 

There are many advantages of Digital marketing over traditional marketing. Firstly, digital marketing means promoting any business or brand online. Through search engines like Google and Yahoo. as well as social media apps like Facebook, Twitter, Instagram, and others. Another name for digital marketing is Internet marketing. Nowadays, people prefer to choose digital marketing over traditional marketing. That is why it is slowly replacing outbound marketing. Methods like posters, newspapers, magazines, and radio, seem boring to people. It uses many digital approaches and means to link with customers. Most of the people spend their time online.

Digital marketing has various advantages over traditional marketing:

1. Less investment and more effective- Digital marketing does not require more investment than Conventional marketing. Creative content influences the users. And helps us generate traffic on our website. Through SEO, SMM, PPC, and more.

*Search engine optimization (SEO)- It uses to rank our website on search engines. Like Google, Yahoo, Bing, DuckDuckGo, and others. create traffic organically on our website.

*Social media marketing(SMM)- It promotes business with the help of social media apps like Instagram, Facebook, Twitter, and more.

*Pay per click(PPC)- it advertises your business on search engines. Advertisers have to pay for every single click by users on their website.

*Social media optimization(SMO)- social media optimization is very important for SEO. It creates awareness about our business website. And effectively works.

Content writing- content marketing is very useful. With the help of creative content in text, videos, etc this market reaches its customers.

1. Higher level of customer participation- Advertisers post ads related to their products and services. And due to attractive content, content-based images, and videos, people show more interest. In traditional marketing, people don’t take an interest in seeing or hearing those ads. Because It seems boring to read newspapers listen to the radio, etc to them. Using the appropriate hashtags, good-quality images, and engaging headlines we can create engaging content.
2. Quick results- In digital marketing we get faster results than in traditional marketing. Because when we do marketing through the Internet we can make direct contact with customers. In the case of conventional marketing, we can’t even know whether people saw their ads or not. Email marketing is another type of digital marketing, direct mail can be sent to their users. With exciting offers and other information. Therefore it is another big advantage of digital marketing over traditional marketing.

Some other advantages:

High range of audience- By methods of traditional marketing such as ads in newspapers, radio, etc. We can’t get a high range of audience. Because it seems to be boring. Pamphlet distribution is not possible in a wide range. But in digital marketing online video images can reach most people as per their interest. And there will be a high range of audience. And when the audience increases our sales automatically increase.

High scope- Digital marketing has a higher scope than traditional marketing. It increases our sales. And makes new customers in very little time. It is cost-effective. Traditional marketing is very expensive. But the results are not good. From the job point of view in digital marketing there is more scope for jobs. Even if u can do your business in digital marketing. Business products and services are promote by influencers on social media. And in return, they get payment from those business enterprises.

Advance tools are various tools that use to write, design, and analyze content. To design we use software like Canva and Adobe Suite. To write and design we use tools like Buffer, Meet Edger, Hootsuite, Hubspot, Marketo, and Salesforce. Furthermore, to analyze social media metrics and traffic we use Google Analytics tool.

Social media apps on which we can do digital marketing:

*Facebook- Most advertisers use Facebook to make or boost ads for their business. Because Facebook has a global reach. Direct communication is possible for users. It helps to generate heavy sales. While making ads we can choose the type of people who have an interest in our content.

*Instagram- Advertisers use Instagram to increase awareness about their brands. By posting reel stories through influencers as people like to watch them. It increases their sales in very little time. Nowadays everyone scrolls reels in their free time. So, they get attract to these brands. And buy those branded products.

*Twitter- In Twitter we use trending hashtags to get more reach. It also helps to generate traffic on our website and promotes sales. Also, increases understanding of the website.

*LinkedIn- on this platform we can give daily updates to our customers. Tell them about recruitment from time to time. Get more and more reach and connect with new customers.

YouTube- This is the best platform for running any business. Most people use this platform to increase awareness about their business in the market. If  You can upload the best content on it followers and views will quickly improve. And your business will grow well.

 Conclusion:

 Digital marketing is cheaper than traditional marketing. It has more reach and the right content availability. Because of keyword analysis tools. Always get faster results. Looks more interesting and effective content than traditional marketing. That is why people prefer to do marketing digitally rather than traditionally. Customers get more satisfaction through digital marketing. This promotes their sales faster. Furthermore, there are no worries about printing and distribution. As all the things are on the internet. The tools related to marketing are very exact. Which helps to make our content unique and attractive. This keyword research plays a vital role. Therefore, every sector needs it for the growth of their business. Content writing is very useful. With the help of creative content in text, videos, etc. This market reaches its customers. Lastly, there are indeed more advantages of digital marketing over traditional marketing.